Youtube what kind of love is this

He credits much of his growth to consistency , and you can see that he posts regularly. Therefore, commit to releasing a few videos monthly for the next six months and watch as you gain traction.

If you do have a small budget to spend on videos, you may want to consider hiring a freelancer on Upwork to put the video together for you. Now that you have a simple strategy to follow, here are a few of my favorite video content marketing examples.

Gary Vaynerchuck is one of the most prominent figures in entrepreneurship and is known for his video content marketing strategies. He was one of the first marketers to leverage live video and social media at scale.

Today, he has a refined process with a videographer that follows him around and then drops the raw clips to the team, who immediately edits them for release. He also has a variety of shorter, vlog-style videos. For example, his series on success tips are all vlog-style though only about three minutes long:. As he has an entire team to back him, he can do multiple video styles, and it will work because the team can help him maintain consistency.

However, most people can't afford this level of output, so choose just one of the formats and try it out. For example, if you want to do a vlog style format similar to his, you can start with just your iPhone and record yourself anywhere. You can also look at what other people in your industry are doing to help you decide which format is best. Shopify is an excellent example of video content marketing done right with nearly , subscribers. Their offer is a platform for small-to-medium e-commerce businesses and is geared mostly towards solopreneurs.

Therefore, their channel consists mostly of how-to videos that teach viewers how to run an e-commerce store. The twist that makes their videos a success is that every video is advice from a real customer:. This not only increases the credibility of the content, but it also makes Shopify a more legitimate brand.

They also have an interesting selection of videos from customers of when things go wrong in e-commerce and how to solve those problems:.

TED has amassed an impressive following of nearly 20 million subscribers, and the majority of their videos are nothing more than recorded live events:. The draw to their brand is the impressive people who speak and their interesting viewpoints on various issues, from science to arts, from the prison system to self-expression:. Therefore, if you are already hosting an event or mastermind of impressive people, start recording the talks.

In fact, if you host dinners with friends, it could be something as simple as recording dinner conversations in a vlog-style video. If you don't know anyone impressive and don't have a brand, think about how you can make it worthwhile for someone to speak for you. At the time, he had no brand, yet he heard that Tim was doing a book launch, and the person that bought the most copies could have Tim speak at their event. So he found a way to purchase the most copies of Tim's books, and Tim spoke at Jayson's event.

Coinbase is a B2C company in the crypto space, so it's no surprise that most of their videos are crypto explainer videos and how-tos about using their product. This video series is an excellent example of what they do:. Rather than interviewing a team member or a customer, they use an animated explainer video.

This can be an excellent option for larger companies that worry about talent leaving their show. This is a super easy format to duplicate, particularly if your industry is trending. For example, if you have a fitness offer, you could have a fitness professional ideally your founder do an AMA.

Or you could ask the expert to go through common Reddit questions on fitness and provide advice. Animated videos are a fantastic way for small businesses on a budget to try video content, as you can create them on your laptop with animation software that ranges in price from free to free trial to paid. For those with technical or complex products, animation videos are a great way of breaking down complicated subjects into an easy-to-digest medium that anybody can understand.

Trying to explain to someone what phishing means is a lot easier when you can show them, and what better way than with a 2D animated video from Cisco :. Here's an example of a 3D animated video from Gore Medical that shows their medical device in action with more detail than a 2D video:.

Breadnbeyond created a moving typography video , which can be great for storytelling text pops onto the screen while the narration is going on in the background :.

Whiteboard animation is another great format for explainer videos, as shown in this RSA video, because it uses a combo of text and image:. Headspace is a meditation app that helps you improve your focus and release stress. Similar to Coinbase, meditation is an increasingly popular industry, so there are plenty of video topics.

Many of their videos are either explanations of common meditation FAQs and tips…. Given that they are a large brand that produces many videos, it's no surprise that they don't have a single host. Therefore, most of their videos are either guest experts, meditation teachers or animated videos.

If you have a product where the alternative might be a live or in-person session, consider bringing on an expert to do a video similar to a live session. For example, if you have a yoga app, you might bring on a yoga instructor to do a class within the app.

He now offers a membership program with fitness courses. Needless to say, these became incredibly popular, and most of his videos today are tips for the average person to get in the best shape of their life:. He only started the channel about a year ago, and today he has over , subscribers. Obviously, most of his fast growth came from his own remarkably interesting personal experience. After all, it's not every day that you meet the person who trained Wonder Woman or other action heroes for blockbuster movies!

But you don't have to be a movie star trainer. Here's what you can take from this to incorporate into your own channel. First, you can do teardowns of people who have done incredible things and analyze what they did to get to where they are. For example, you provide tutorial videos on applying movie makeup and how to use those tips in real life. Or, outside of the entertainment industry, you could interview entrepreneurs like the founder of Spanx and discuss actionable tips from how they achieved their current success.

Even if you don't have famous clients, you can still do case studies of your own clients. This may actually be even more effective at driving conversions as some people may be intimidated about purchasing a course designed specifically for action movie stars.

Our own YouTube channel, Leveling Up , has been growing steadily over the past several years to almost 60, subscribers. This channel is a combination of interviews with entrepreneurs, videos from Eric and Neil Patel's Marketing School podcast…. As this YouTube channel is designed to fuel Eric's own brand, digital marketing agency Single Grain, and their software tool ClickFlow , it covers a variety of different marketing and entrepreneurship topics.

One of the key insights from the Leveling Up show is that many of these videos are just repurposed from live streams and podcast interviews. For example, there is a whole playlist from the Marketing School podcast that he runs with Neil Patel:.

Therefore, they get three pieces of content as they also live stream it by repurposing one recording. This is also an excellent example of a B2B business channel that a single host runs. As Eric is the owner of the company, he doesn't have to worry about the host leaving the show.

The only downside is that this asset won't be very valuable if he ever decides to sell the business. GoPro is known for its contests where videos of epic adventures filmed with a GoPro camera are submitted directly by customers.

Not only are UGC videos fun and exciting to watch, but each one is also essentially a case study of how you can use a GoPro video camera. Some of their videos are collaborations with athletes and influencers, though they also have a popular competition for the coolest videos. By emphasizing user-generated content , they have a better chance of customers sharing more of their adventures with GoPro and increasing their customer reach.

So if you have customers that are already doing entertaining activities with your product using your clothing brand at a sporting event, using your bike on a mountain ride, etc. For example, ask users to submit videos of themselves using your product in extreme conditions by tagging you on social media. This is one of the best ways to turn your current customers into brand advocates. Neil Patel has mentioned numerous times that he believes video is the future of marketing.

So it's no surprise that he has a thriving YouTube channel that feeds into his marketing tool, Ubersuggest. In fact, his video channel has shifted from how-to videos with various tools and tricks to very specific tactics and strategies you can execute within Ubersuggest to improve your marketing.

When you click on these videos, you can see that each one is essentially a tutorial of using Ubersuggest :. People are much more likely to click on a title addressing their pain point over a title mentioning a product they've never heard about. So as you're creating videos that include your product, remember to create them from the standpoint of addressing your customers' pain points rather than just talking about your product.

Another reason why Neil's videos do so well is that he has spent years building a brand through content. He is essentially the poster child of consistency, and you can see from his YouTube history that he's been posting a few videos per month for the past several years, and now his team posts about three videos per week.

So even if you don't have a big brand, pick a topic and just start creating content. Consistency will always win. Neville Medhora is the founder of the Kopywriting Kourse and has been a popular blogger over the past several years. However, it's only been within the past few months that he's found success with YouTube.

As you can see, his first few videos are not professionally made, though the real issue is that they don't have a consistent theme. So even if someone liked the style of one video, they might not like the next video posted. In addition, you can see that he only posted a few videos the first year. Nonetheless, his YouTube channel has since become much more consistent and exploded in popularity with over 60, subscribers.

Everything from his posting schedule to his thumbnails has become much more professional and consistent and his subscriber count reflects it. He also has a very charismatic voice that makes his channel popular, but this voice would also make it difficult for the channel to thrive without him.

Therefore, only create a channel like this if you are selling a course or are the owner of the business and never plan to sell. Rather than housing these videos on YouTube, they chose to keep them on their own website as this will help to convince people who are considering converting.

However, it's unlikely that these testimonials would drive traffic to a YouTube channel. I've already mentioned how Noah Kagan has grown his personal brand's YouTube channel, but his company, AppSumo , also has a very successful YouTube channel with about 60, subscribers.

AppSumo is essentially an affiliate site for software companies. You can post a deal for your software on their website, and they offer it to their audience.

So it makes sense for them to have a YouTube channel with various entrepreneurial tips. As a testament to its popularity, this video is among the newest in the top 20, only coming out back in June It was a big commercial success too, reaching number one on the Billboard Hot in August of the same year.

American illusionist Zach King has magicked himself into the top 20 most liked videos on Youtube by sharing sleight of hand tricks. This fun video showing the novel way that he doesn't get caught spray painting has propelled him into YouTube superstardom — but will he remain in the top 20? Not content with having some of the most-retweeted tweets of all time , YouTuber MrBeast also makes it onto this list.

Now to Justin Bieber with the song and video that propelled him to fame. This video is the oldest on the list and was previously the most-liked video on YouTube for straight days before losing the top spot to LMFAO.

No wonder they appear on our list more than once. Next is Cardi B with a team up with Maroon 5. Billie Eilish is one of the world's biggest pop stars, and after her recent British Vogue shoot, has one of the most-liked Instagram posts. It's no surprise then that she's made it onto this list too. Our third of many K-pop tracks on this list, here we have the track "Butter" by one of the biggest acts on the planet: BTS.

K-pop has exploded over the last few years, and BTS have been at the forefront brands have lent on them heavily to attract press attention too. As one of the most-subscribed to people on YouTube , it was to be expected that Marshmello would make this list too. It feels like ancient history now, but this viral juggernaut came out just 8 years ago.

Spawning a mass of dance recreations and endless radio plays, it was the first YouTube video to hit 1bn views. It was also the most-liked YouTube video for over 1, days.

Sheeran has got a spot in the top five. The video for his megahit was one of the fastest to hit 1bn views on YouTube. At one point the most-liked video on YouTube, this Wiz Khalifa video instead now sits in 2nd place. Offering up analysis and data on everything from the events of the day to the latest consumer trends.

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