How does ip cloaking work

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Facebook Twitter LinkedIn Email. Copy link. Copy Copied. Powered by Social Snap. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Keep in mind this type of technique is in violation of Google's webmaster guidelines and, when detected, can cause your site to be delisted from search results.

This technique is not the same as geo-targeting , which Google does allow if it's not being treated differently from a visitor. IP cloaking can also be used to help distribute malware on a website.

For example, a site could show a clean version of a site for a list of IP addresses associated with search engines and other online scan services websites. However, for all other visitors distribute versions of the website that infects the visitors computer with malware. Internet terms , IP address , Network terms , Security terms. I trusted you!

I bragged about you on my page one SERPs billions of times — literally. There are several different types of cloaking, but this blog focuses on the content side. Psst — that means your site could be penalized. Instead, they stick their desired keywords at the bottom of the page in white text, so they blend in with the background. This is a deceitful practice because it is falsely telling Google that the page discusses those things when in fact, it does not.

They want to sell apparel online and also attract customers in the Pittsburgh area. This is also disingenuous because the page does not actually contain content about running in Pittsburgh and thus does not offer value to the users who are searching those terms.

You immediately recognize that the page is subpar and not what you want. The retailer is taking advantage of this fact and using it to fool Google. But really — come on, guys. Under this definition, we can technically include geolocating, which is the perfectly acceptable practice of serving different content to users based on their IP location.