What makes a good invitation

Create a personalised content profile. Measure ad performance. Select basic ads. Create a personalised ads profile. Select personalised ads. Apply market research to generate audience insights. Measure content performance. Written invitations signal to guests that the occasion is special, not just a routine gathering.

And replying in kind is a great way to express your gratitude for your host's forethought and hospitality. This page includes guidelines for writing and replying to invitations, along with examples. Most invitations are sent out as cards, but writing your invitation in letter format often adds a more personal touch and allows you to add more detail about the event.

This page offers examples of invitations in both card and letter format. If you opt to use letter format, follow the standard formatting guidelines for how to lay out a letter. Formal invitations are standard for events that call for formal or cocktail dress , such as weddings. Addresses, dates, and times are typically spelled out.

A formal invitation card should use third person e. Letters may use first person , typically we , but should still maintain a formal tone. For example, if the event is a formal one, then the invitation will require a more formal tone. If it is a casual event, then the invitation should be written in a casual tone.

Make Sure All the Necessary Details About the Occasion are Included Check if all the details are stated in your invitation, such as the event, the date, the time, the place, and the attire. Indicate also whether meals or snacks will be served. State your purpose Why are you sending this email?

Value proposition Explain why the recipient of the email invitation should attend your event — what can they expect from the event and what are the incentives to register, RSVP or buy a ticket? Time and place Now is the time for more technical details. Mention noteworthy guests Have you secured an expert speaker? Request confirmation This is the most common call to action that event organisers include in their invitation email. Tips to remember when crafting your invitation email Take a personal approach — Split your audience into groups.

This could be according to target personas you have identified, geographical location or profession. Then you can customise the email for each group to make the value proposition specific to them. Remember to also personalise the subject line for each group, too. Include a clear CTA — Use the subject line to create a sense of urgency and guide recipients to the next step by adding a clear call to action button.

More than one CTA might confuse the recipient and you could lose a potential attendee so remember to keep it clear and concise. Check and check again — Spelling mistakes and grammar errors can make your email look less professional. You want to gain the trust of the recipient so take the time to double-check everything in your email, including the subject line.